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Scientists use YouTube to reach vernacular audience

“ADAAB, the whole world is gripped by coronavirus and most important in the fight against it is correct news and information,” Manal Shakeel, doing her PhD in Biology, tells her Urdu audience on YouTube. She is among the 15 researchers from National Centre for Biological Sciences (NCBS), Bengaluru, who are reaching out to the vernacular audience with information on the spread of Covid-19, while trying to dispel myths around it.

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